Production – Engaging Viewers during World Soccer Cup 2014

The challenge:

Utilize videos and a commercial featuring Robomow, a robotic mower, to capitalize on viewer engagement during the World Soccer Cup 2014 and Champion league 2015.

The solution:

Our production team leveraged the soccer tournament’s widespread enthusiasm by creating a captivating commercial showcasing Robomow’s journey from Barcelona to Berlin. 

We also produced a series of “Game Highlights” videos where robots represented soccer teams, simulating matches based on online search data and predictions.


The Robomow production campaign successfully engaged viewers during the World Soccer Cup 2014. The commercial highlighted Robomow’s capabilities and adventure, while the “Game Highlights” series captivated audiences and generated online buzz. By merging soccer fandom and technology, the campaign increased brand visibility and received positive reception.

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